Goobok Toronto Branding
Welcome to the portfolio page for Goobok Handmade Dumplings. This project was pitched to inform the Toronto community about this undiscovered food spot! Our design and development team built a font hierarchy with a distinct visual identity and a complete website that is SEO-friendly.
Goobok’s homemade dumplings come with a variety of Chinese and Korean influences alongside a full menu of steamed buns and twisted donuts.
Scope of work
Discovery/Strategy
Visual Identity
Messaging
UX/UI
Site Taxonomy
Content Architecture
Web Development
Social Media Management
Website
Website Development
Our design and development took the time to build out the font hierarchy and design layout. In addition, we wireframed a simple concept for the website, which allowed future customers to navigate easily. Currently, Goobok is enrolled in the Closed Beta testing for our proprietary SaaS platform, Seira Software. Please view the video below to see our work for the Goobok website!
Content Creation
The design team at Yesterday Design Co. has created a structured posting scheme with fun reels to accommodate. Our social media team currently manages the channels for Goobok. You can connect with our friends over at @gooboktoronto on Instagram.
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