Imperial Granite & Stone Ltd. Branding
In Q3 of 2021, Yesterday Design Co. began working with Imperial Granite & Stone Ltd. Their brand identity needed to be clean and cohesive from all channels and forms of print. Imperial is a premium stone fabricator and kitchen/bathroom remodeler located in Markham, Ontario. They house everything from quartz, granite, marble, and onyx in their showroom.
After an initial discovery session with the client, we learned that the directors’ goals were not met with the current branding and marketing in use. Instead, they wanted something modern, classy and expressed their trade values with quality of work.
We knew that to understand the objectives of the project goal, we had to dive deeper.
Scope of work
Social Media Management
The meanings and origins of the word “Imperial” lead us to journey through several periods and diverse territories, where being considered imperial was an extravagant and exclusive title. For an empire to reign supreme, history suggests a strong strategy and a more robust foundation. Therefore, the crown is reserved strictly for the Imperial.
The colour palette was inspired by the origin of Imperials products and services. The slate/stone-like colours were selected with careful attention to detail and contrast – the muted hue of the colour selection suggests an elegant, sophisticated and calming cadence.
The entire logo consists of a whitespace “Imperial” type mark accompanied by a crown logomark. The design of the mark was based on our strategic research after a new perspective was gained from the discovery session. The crown represents supremacy, imperial status, and a standard of perfection – it is exclusive and demands respect.
Notice the design of the crown is composed of the white space in the ‘M’ of Imperial.
Our social media team manages the channels for Imperial Granite & Stone Ltd. You will find the same colours, fonts, and content strategy placed carefully throughout all marketing materials.
Developers from Yesterday Design Co. built a dynamic website for Imperial Granite & Stone Ltd., which included a full user flow and taxonomy. In addition, the design had a top-down collection for stone slabs with correlated projects. Our specialists manage the SEO services for this client as well.