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Queen West Pet Grooming Branding

Welcome to the portfolio page for Queen West Pet Grooming. Our design and development team built a unique visual identity and an SEO-friendly website. When you think of pets, you think of playful and fun. Yesterday Design Co. team members studied the surrounding competition and formulated a bold brand strategy that would surely catch all eyes. The result, a playful approach to professionalism that encompasses trust and modern visual communications.

Queen West Pet Grooming is a premier destination for pet grooming and specialty pet products, located in Toronto, ON.
Scope of work

Visual Identity
Site Taxonomy
Content Architecture
Web Development
Social Media Management


Brand Strategy

We were tasked with designing an identity that emitted a joyful presence to the Queen Street West neighbourhood. The company owners envisioned a fun and playful identity that would stand out to passers-by. The identity induces positive emotion while clarifying what services are being offered.

Palette & Typography

The logo mark is combined with a playful typeface pairing and a vibrant colour scheme. The typography hierarchy and colour psychology speak directly to our intended clientele. As a result, the identity is memorable and draws attention to the storefront.

Website Development

Yesterday Design Co.’s team took the time to build out a specific user flow and content strategy. In addition, we made sure to use the colour accents in fun and playful ways, keeping a consistent visual identity. This dynamic website was developed on WordPress CMS with CDN provided by Cloudflare.

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Stationary Print

For stationary print, you are able to find touchpoints from the identity throughout all marketing materials. Our social media team also manages the channels for Queen West Pet Grooming. Go ahead, connect with our friends over at @queenwestpetgrooming on Instagram!