RISE Cannabis Branding
Yesterday Design Co. began working with RISE Cannabis, a new craft cannabis brand looking to penetrate the growing Canadian market. In auditing the “craft cannabis” space significant to the product’s target demographic, we realized that the customer persona gravitated towards an elevated branding style. Our design elements were heavily weighted on how cannabis makes you feel.
Design and Development
After studying previous cannabis branding projects we developed in the past, there was an evident style which worked. We enjoyed incorporating a “lifted” or “elevated” strategy. We chose the name RISE Cannabis with UI/UX design towards the RISE “elevated” effect.
Simple wood and natural notes with a zen vibe. RISE Cannabis is about lifting all Canadians. We chose an area located in the retail store and applied the logo lockup. Powder blue was the perfect addition to complement the wood tones, minimalistic seating, and atmosphere.
Fun, easy to navigate, and filled with fluffy branding. This is what our client mentioned when developed the concepts for web design and user flow for the website. Developed with WordPress and managed on the Google Cloud with Cloudflare CDN. Woocommerce integration with native POS.