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Second Nature Hype Website Design

Yesterday Design Co. began working with Second Nature Hype in Q1, 2021. The client was familiar with selling on Grailed and Depop; however, they wanted to shift into more custom work and create an e-commerce platform. Not only did we build a full WooCommerce integration, but we also deployed Mailchimp and transferred over 1TB of sensitive client data for email marketing and retargeting.

Second Nature Hype has been a reseller of vintage and designer clothing since 2016.

Scope of work

Email Marketing
Site Taxonomy
Web Development

Second Nature Hype Website Design

Development Overview

Hosted on Google Cloud, a redundant and secure network, Second Nature Hype’s website is prepared for massive spikes in traffic during product launches. We made sure to design the user interface for a minimalistic look and easy user experience. In addition, Cloudflare CDN loads scripts and images around the globe at lightning-quick speeds.