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Imperial Granite & Stone Ltd. Brand Identity

“Just as your personal identity makes you unique, your brand identity is the special sauce that separates your company from every other Tom, Dick, and Harry, Inc. on the street. And your brand identity design? It is what shapes your organization.”


Brand identity is the set of all elements that a company builds to portray the right picture to its customer. Brand identity is different from “brand image” and “branding,” although these terms are often treated as interchangeable.

The term branding includes marketing practice of actively shaping a brand personality. Brand is the perception of the company in world community. Your brand identity is what quickly connects you to your customers. Your audience will relate your brand identity with your product or service, and that identity is what connects you to your clients, generates customer loyalty, and defines how your customers perceive your brand.

But, what goes into developing a brand identity that supports your business objectives, and why is branding so important?

Why is brand identity important?

·       Personality

A brand identity is a visual representation of your brand’s beliefs and personality. Identity design essentially establishes the tone of your brand and evokes various emotions in your target audience. Your brand identity conveys your company’s overall message and to support your business objectives.

·       Consistency

Creating a brand identity enables you to communicate a consistent message across all marketing mediums. Moreover, each piece should have the same core styles and design elements, resulting in a unified branding package.

·       Differentiation

A brand identity assists you in differentiating your company from the competition and positioning your brand effectively. So, creating a professional, unique identity design will help you stand out to potential buyers in your market.

·       Awareness

Creating a brand identity package ensures that your brand is prominent in all of your advertising material, which benefits in brand awareness. So, the more places your brand appears, the more interaction it has with customers and the more memorable it becomes.

·       Loyalty

Since it allows customers to draw a connection between a product and the company, a good brand identity can help to build customer loyalty and trust in a brand.

It is difficult to demonstrate how your company has grown or started if your brand does not represent it. While it is important to stick to your products and services, modifying the way you promote them can help your business thrive. Learn why you should hire brand agency for your product or service to increase the profitability of your business.


·       Objective and Fresh Outlook

Whether you have an internal marketing staff or a creative team, hiring a branding agency will give your brand a new set of eyes. It is difficult for the company’s internal team to be neutral because they are constantly exposed to the company’s branding.

·       Opportunity for Innovation

Hiring a branding agency or a third-party consultant brings in an innovative perspective that the internal creative may overlook. So, in this way, you obtain a completely unbiased opinion that allows for strategic opportunities.

·       Better Access to the Knowledge

Branding or rebranding is a routine task at a branding agency. When you work with a branding agency, you can be confident that their expertise is up to date because multiple minds are working together to produce the greatest outcomes.

·       Access to the Best Tools in the Industry

A branding agency understands how to establish a brand that communicates the company’s vision, culture, and goals. To individualize the brand, digital branding agencies have their own marketing strategies, technology and licenses that wouldn’t be accessible with the in-house creative team.

·       Facilitates you by Staying Current

The branding agency’s major goal is to “Keep your Brand, Alive.” Moreover, they ensure that the brand logo and design are always ahead of the competition, drawing buyers’ attention to your brand. Moreover, they work to make sure that you are well-versed about the advancements within your industry.

·       Stand Apart from your Competitors

With the assistance of the branding agency, you can be differentiated from the competing companies by differentiating your brand. Potential clients gets familiar with one-of-a-kind services in which you specialize as a result of this. Moreover, when you work with a branding company, you will have a new voice, appearance, and feel.

Let Yesterday Design Take Your Brand to the Next Level

For many years, Yesterday Design has assisted businesses in establishing their brands in their respective marketplaces. With experience in a variety of traditional and digital marketing tactics, our experts will find the most effective strategies based on your brand’s objectives and put them to work for you. Moreover, we can help you get your brand noticed whether you’re establishing a new brand or need a fresh perspective on a rebranding strategy.