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“Let’s start with one simple fact: your business needs a social media presence.”

It doesn’t matter if you run a small local shop or a big national company. Social media marketing is a must in this century for any business, big or small, to grow to its full potential. In the US alone today over 81% of the population are using at least one social media platform. There are over 3 billion people who use social networks, with more and more people joining every single day. That’s almost half of the world’s population.

Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With over three billion people using social media every month, the users and engagement on major platforms just keep increasing. Every day the social media industry is growing and it’s not going to end anytime soon. So your business has to take advantage of using these platforms. You can reach existing and potential customers easily and use social media as a fast, inexpensive and highly effective way to grow your business.

If you’re still not convinced, below we list three main reasons why social media is important for your business, there are of course many more.

3 main reasons why social media is important for your business

Reaching potential customers has never been easier

Your customers are already on social media. Meeting them there will ensure that you can easily connect with your target audience. Depending on your industry, there might be one social media platform that holds more interest and value for your business than another. Market research will help you choose which platforms to focus on. Through social media you can connect with existing and potential customers. Secondly you can offer customer service, perform market research and can demonstrate your brand personality by having a more authentic connection to your customers. The most effective marketing strategies are targeted towards a specific audience. There are numerous ways to reach them such as having your own marketing podcast. Through social media you get an excellent way to promote your podcast.

It enables your business to get exposure, traffic and market insights

Social media is key to drive traffic to your website through ads and posts that you put out there. By replying to comments and messages you can easily connect and form a bond with your customers. It will also increase traffic to your website.

By being present on social media you can also maximize the amount of exposure your business gets. Especially by focusing your efforts on the right platforms, optimize your business social media profile and maintain a constant presence.

Lastly, another benefit of using social media marketing is that you can get an unique insight into your market through conducting surveys and polls. You can directly ask customers to review your products. Also to like, share, or comment and through that you can identify the customer’s feelings about your brand or product.

It’s free

It costs nothing to join most social media platforms. Facebook, Instagram, Twitter etc. all have no entry cost. However, if you do want to take it to the next step and pay for further promotion including ads, it will ensure you can reach even more potential customers. Secondly, the cost is still relatively low compared to most marketing strategies. Most business owners do not however simply have the time to invest in social media. So with the help of our marketing experts, we will together manage a social media marketing plan for your business.

Now as you know, it’s no longer acceptable for small businesses to forego activity on social media. But chances are, as a business owner, writing tweets and posting photos to Instagram isn’t high on your priority list. And that’s okay – because with the help of a seasoned social media manager, you can strengthen your business’s online presence.

Inbound marketing agencies can be an invaluable addition to your small business’s marketing team. Having a social media marketer on staff can help your business’s operations improve in a variety of different ways, and it’s more than worth the recruiting and on-boarding expenses.


A Professional Managing Social Media

While it’s great to have an existing employee pitching in with social media efforts, you’re better off hiring a social media expert to manage these tasks. Instead of just posting at random, this individual can create a strategic plan to help your business get the most out of your social presence.

If you and your other employees don’t have any social media marketing experience, the time that you’re spending posting to these channels may be a waste. By hiring a professional, you’ll be confident in the time and resources that are being spent in this area.

Have Time to Focus on Other Initiatives

If you or your employees have social media on your to-do list, it’ll be a huge relief to give up this role to someone else. Maybe you are trying to build your social presence, and due to this, other aspects of your business gets on the backburner. By hiring a social media manager, you’ll have time to focus on new projects and leave the social media work to your new hire.

Someone to Respond to Social Messages

It can be difficult to respond to customers on social media, in addition to other platforms like customer relationship management (CRM) programs, email, and voicemail, to name a few. A social media manager will be responsible for handling social media messages, so you won’t risk ignoring customers or waiting too long to respond.

Many business owners don’t realize that social media isn’t just for advertising products or services – it’s a customer management tool, too. If you ignore feedback on social media – you may lose them as a customer. Think about it – if a customer sees that your business is dedicated to promptly responding to customer questions and concerns on social media, they’ll see that you value each and every one of your patrons.


“It’s never too late to start maturing your social media strategy.”

Hiring a social media manager can provide long-term success for your growing small business. Having a professional social media management company like Yesterday Design will do more than just guarantee an active social media presence; it will improve customer service, perfect branding, increase sales and much more.